+42%
Increase in hybrid model enquiries
+31%
Growth in social media engagement
18%
Uplift in dealership visits
Brief & Objectives
Unilever asked Brand Platform to create a distinct brand identity for their new eco-friendly home care range. The goal was to develop a visual system that conveyed natural performance, sustainability, and trust, while standing out on shelves and online.
Customer Challenges
Eco-products often compete in a visually crowded “green” market where many brands look alike. Unilever needed an identity that was both authentic and premium, while still fitting seamlessly within their master brand guidelines.
Our Solution
We built the “Clean Living, Better Future” identity system, combining fresh colour palettes, organic textures, and bold typography. This extended across packaging, point-of-sale displays, digital assets, and launch event materials, creating a unified brand presence from shelf to screen.
